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Top down earnings bottom up earnings

Walgreens Boots Alliance reported fiscal first-quarter earnings Thursday that exceeded Wall Street's expectations, helped by stronger-than-expected pharmacy sales. Here's what Walgreens reported compared with what analysts were expecting for the first quarter ended Nov. Walgreens said its pharmacy sales picked up in the U. The higher sales came despite less foot traffic, lower sales of cough, cold and flu medications, and fewer new prescriptions as people skipped the doctor's office and socially distanced during the Covid pandemic. In the United Kingdom, Walgreen's comparable pharmacy sales rose 2.

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Forecasting is the process for projecting estimates for your future sales and revenue. Many entrepreneurs use a top-down approach for financial forecasting. A top-down forecast looks at the overall market and uses this information to identify your company demographics and target mark. The assumption is that, given the existing market and potential market growth, your company can expect to capture a certain percentage share of the market in year one , a greater percentage in year two, and so on. For example, if your company has created an iPhone app, you might take a look at the number of consumers who have purchased apps for their iPhones.

Fundamental analysis

The top line and bottom line are two of the most important lines on the income statement for a company. More specifically, the bottom line is a company's income after all expenses have been deducted from revenues. These expenses include interest charges paid on loans, general and administrative costs, and income taxes. A company's bottom line can also be referred to as net earnings or net profits. Management can enact strategies to increase the bottom line.
In the U. As reported income, sometimes called Generally Accepted Accounting Principal GAAP , is income from continuing operations and it excludes discontinued and extraordinary income. As reported earnings represent the longest-monitored earnings series available today. Operating income, by contrast, excludes unusual items from that value, and companies began reporting it in The intent for operating earnings is to show how much companies make from their operations making widgets , excluding corporate expenses and unusual items.

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