That was the question faced by Subaru of America executives in the s. Rather than fight larger car companies over the same demographic of white, toyear-olds living in the suburbs, executives decided to market their cars to niche groups—such as outdoorsy types who liked that Subarus could handle dirt roads. Then they discovered a fifth: lesbians. When marketers talked to these customers, they realized these women buying Subarus were lesbian.
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Urban Dictionary: lesbaru
It was the mid s, and sales of Subaru cars were in decline. After firing the hip ad agency, Subaru of America changed its approach. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads. This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. This was the type of discovery that the small, struggling automaker was looking for. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples. Did the company want to make advertisements for gay customers?
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Lesbians on TV: A brief history. For years, it was rare to see any gay or lesbians characters, especially as regulars on a show. In Billy Crystal played a gay man on the show Soap , but it isnt until that a bisexual woman appeared on L. Recently, networks have run shows with girl-girl kisses to increase ratings.
Top definition. A late model Subaru , typically a wagon , seen being driven by a woman; these vehicles are seemingly often purchased and driven by lesbians. My fiance's freind called yesterday, she said she got hit on by a random hot lesbian- because of her car. The girl was surprised..